Client Attraction
“Profits in business come from repeat customers, customers who boast about your product or service, and bring back friends with them”. W. Edwards Deming.
Here’s What Clients Tell Us…
(Does it Sound Familiar?)
- Our competition is getting tougher – finding new customers is expensive.
- Sales cycles are getting longer, and buying decisions are slipping.
- My sales conversion rates are declining.
- I keep hearing “no decision or we’ll let you know.”
- I can’t afford to lower prices any more, and I’m too scared to increase our prices.
- It’s hard to find, train and retain good sales staff.
“The Single Biggest Factor For Business Failure Is Lack Of Sales”
READ THESE IMPORT POINTS BEFORE DOING ANYTHING
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Client Attraction – It's Important For Your Success
Generating sales leads for new clients is vital to your company's success.The single biggest factor for business failure is lack of sales. If your business is not growing, then it's dying. Find out how Moe Nawaz can help you get qualified sales leads to boost your bottom line. Moe specialises in working with businesses with sales of £1 million plus. His proven track record has helped many companies just like yours.
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Lead generation – Are You Finding The Right Customers?
Are you finding the customers who are willing and able to pay for your product or service? Are you aware that the best leads money can buy are inbound sales leads? Did you know that leads that are "warm/hot" have a 95% greater chance of buying than a cold lead? Find the right customers who are willing and able to pay for your product or service. This is more important than just generating leads of customers who are either able but unwilling to pay or willing but unable to pay for your goods or services.
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Track and Measure - Increase Your Return
Creating and implementing simple systems to track, measure and fine tune results in any sales or marketing department can lead to a much higher return on investment. We will help you get processes and systems in place to optimize your results, but this can only be achieved if you have data to compare against in the first place. Your ideal ROI should be 10% or more.
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Lead Management – Build Trust Credibility and Authority
Generating the lead is the first step in the process of building trust, credibility and authority so that you can position your product or service to yourclients. It's amazing how many people try and close a sale the moment they get a sales lead without finding out what part of the buying cycle the customer is in when he calls you. 3% of clients are looking to buy your product or service any and every day of the week. 7% know they need to buy and will buy if they are given the appropriate nudge. A further 40% believe they are not in the market for your product or service, but theycan be educated as to their needand then moved from being prospects to paying customers.
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Lost Clients – Reactivate Them To Come Back
Reactivate your Lost Clients List to bring those clients back tobuy again and again. We will teach you how to do this with the correct messages over a period of time. Remember they were good customers once, and they can be good customers again.
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Evaluation & Potential – Client List Retention
We will work with you and show you how to create systems that will attract new customers and retain existing customers for much longer periods than you possibly imagined. The good time hits will just keep on coming!
If you’re not using this One Secret then you’re missing out on a lot!
The most successful businessmen and women have a Peer Mastermind Group. A mastermind groups allows participants to raise the bar by challenging each other to create and implement goals, brainstorm ideas, and support each other.
A Peer Mastermind Group allows its participants to act as catalysts for growth, devil’s advocates and executive coaches. Whenever we gather together with others to discuss and debate, to brainstorm and receive both criticism and inspiration, exciting things happen to us as individuals and business leaders. We grow. We develop.We refine old ideas and develop and foster new ideas.
Our typical client has sales of £15 million or more… If you’re a business owner or executive and you want to increase your bottom line then don’t hesitate to contact us.
“Your clients don’t care how much you know – until they know how much you care”.
Mastermind Strategist: Theodore Roosevelt
Generating sales leads is the part of the sales process known as Client Attraction.The second part of the sales process is Client Conversion.Most people think it stops there once the sale is made. Most companies forget that once they get the client to buy the product or service, they need to look after each client.This process after the sale is known as Client Retention. If you are working strategically, you would know the lifetime value of each client.Unfortunately, we too often see that most companies are working tactically, not strategically. As a consequence, they don’t understand the lifetime value of each client, and Client Retention suffers.
Client Attraction, Client Conversion and Client Retention together form the customer experience. All require building trust and credibility in the marketplace about your product or service. This trust and credibility are built first with your existing clients. The more trust and credibility you build in the marketplace, the quicker you will be able to convert your potential clients from a cold or warm lead to a paying client.
The more you understand your clients, their wants and needs, their habits, where they hangout, what papers they read, what cars they drive and the size and value of house they live in – the greater the chance you can target and reach them with your message to build trust and credibility.
There are three major questions you need to ask yourself:Who is your client? How much does it cost you to acquire a new client? And,what is the lifetime value of your client? Once you can answer all three of the questions, then you are on your way to building a sustainable growth company. You can turn on the client conversion system to whatever speed you require to start converting suspects to prospects and then paying clients, just like a well oiled machine.
“The purpose of any business is to attract and create evergreen clients who in turn, through good customer experience create more evergreen clients for life – Sales & profits are a by-product of having clients”. Mastermind Strategist: Moe Nawaz
Helping FTSE companies turn onetime buyers into lifetime customers within 90 days without spending an extra penny on marketing.
While bringing in new clients are important to every company, it cannot be the sole focus of the business. We are constantly asked to help clients fill their bucket to the brim with new clients to increase sales (which we do with our “Client Attraction System”).But ifthey have holes in their buckets and aren’t addressing the leakage, then they must review theirstrategy of optimizing sales and get focused on client retention.
Client retention is as important as sales. I would go one step further and say thatclient retention is more important than sales, once you have a client. Each new client has the ability to attract more new clients for you or tell more people not to buy from you, right or wrong? This is better known as the Customer Experience or CX.So the more you treat your clients like royalty, the better theirCustomer Experience and the greater the chances they will return with more clients for you. These prospect generating clients are known as the evergreen clients. Provide with excellent Customer Experience, they will be Evergreen Customers for life.
Imagine what this could do to your bottom line by reducing the client leakage by 5%, 10% or even 27%. It’s not just the client retention that will increase your bottom line, but every existing client who has experienced being treated like royalty will rave about your product or service and has a potential to influence more new clients for your business.
From Client Attraction, Client Conversion and through to Client Retention with excellent Customer Experience, we’re there to help you increase your bottom line at each step of the way with evergreen clients for life.
