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    Strategic Advisor to FTSE 100 Leaders

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    Strategic Advisor to FTSE 100 Leaders

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    I feed others mentally, physically and spiritually and endorse sustainability and growth for future generations.

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    Strategic Advisor to FTSE 100 Leaders

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    Three major high street banks have implemented Moe's customer retention strategies.

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    Strategic Advisor to FTSE 100 Leaders

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    A Mercedes dealership worked with Moe to increase the retention rate from 59% to 67% in 18 months.

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    Strategic Advisor to FTSE 100 Leaders

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    A Holiday Inn Director trusted in Moe to help him expand his group from 7 to 31 hotels in just 3 years.

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    Strategic Advisor to FTSE 100 Leaders

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    Using a strategic recipe, Moe helped a Pizza Hut franchise to go from 6 branches to 27 in just two years.

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    Strategic Advisor to FTSE 100 Leaders

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    Shell Management has benefitted from Moe's invaluable customer retention insights.

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    Strategic Advisor to FTSE 100 Leaders

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    James Caan, Peter Jones & Lord Young work alongside Moe on his Mastermind Scholarship Programme.

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    Strategic Advisor to FTSE 100 Leaders

Business Turnaround Advice & Solution

A business turnaround can be complex or simple depending on the ability of your management team and the experience of the turnaround practitioner who works with you. There are two types of business turnaround clients:

The first type sees the storm coming and seek professional advice to weather the storm and change course if needed.

The second type, which is the classic type of business turnaround, turns up on your doorstep during the storm seeking an umbrella.

Experience Counts

Both types can benefit from turnaround advice, one takes longer and might require critical surgery and the other might just get by on antibiotics. As a Turnaround Practitioner since 1989 dealing with underperforming, undercapitalised and undermanaged companies, I have seen it all during my years. Can you afford to risk losing everything you have worked hard for, by partnering with someone without the right experience just because they are cheaper? Of course not! Just as you would seek out the best doctor to protect your health, when your business is in bad health you go to the business physician you can find. When it comes to business turnarounds, experience counts.

Three Key Strategies to a Successful Business Turnaround

In my years as a business turnaround practitioner and a strategic advisor to FTSE 100 companies, I have mastered the secret of three key strategies that can turnaround any company of any size, the three strategies are:

Key Strategy No 1: Evergreen Customer Attraction

This strategy is the key to pumping fresh blood into any underperforming or dying company (subject to time and resources available). Finding the right prospects to attract to the business’s products or services is as important as cash itself. Most companies and managers lack information as to who their real customers are. The betteryou understand who your potential clients are (how much they earn, where they live, what car they drive, what sort of a holiday they take, what papers they read, what T.V. station and programs they watch) then you can more effectively communicate with them. You can reach them, literally and metaphorically, where they leave. You can reach any audience or communities via social media. We have done this so many times with underperforming and turnaround businesses. By knowing how to reach out to potential customers, we were able to convert them into buyers.

Key Strategy No 2: Evergreen Customer Conversion

By understanding who your target customers are and knowing all about them, you can then go to task on building trust and credibility quickly. Once you establish trust and credibility for your product or service, then and only then do you try to sell to the target prospects with a view of converting them into paying customers.

You see most companies stop right there.Once they have taken the payment from the customer, they then focus on attracting the next paying customer to do the same.They fail to recognize that they are sitting on a gold mine of existing customers who are eager to spend more with them. You can get those repeat sales from existing customers, if you know how. But most marketing mangers feel it is much easier to keep paying advertising and marketing costs to bring in new customers than to work with existing clients. This is wrong, wrong, wrong. It’s a very big and costly mistake. Why is ignoring existing customers such a mistake? It costs you between 5 to 7 times more to sell to a new customer than to an existing customer. But that’s not the only reason that ignoring existing customers to chase new customers is a bad idea. That common strategy also fails to develop Evergreen Customers.

Key Strategy No 3: Evergreen Customer Retention

Evergreen Customer Retention is perhaps the most powerful strategy of all, if used correctly. It costs you between 5 to 7 times less to sell to an existing client than to find a new customers, yet most marketing departments continue to bring in new sales from the front door and leave the back door wide open for customers to go shop elsewhere after their first purchase? I have seen it done by small companies, multi million pound companies and the FTSE and Fortune 500 companies. Do you know the reason for this?Because all three phases, Client Attraction, Client Conversion and Client Retention, are the responsibility of the marketing department. Customer Retention should be a separate department. Both departments should then work together with the singular aim of an excellent Customer Experience before and after the sale.

Without the Evergreen Client Retention working correctly, you will not be able to sustain growth or profits for years to come. Ignore this strategy at your peril.

We practice what we preach. We earn our clients’ trust. We do this through our consistent superior service, our professional conduct, and our complete commitment. Each one of us is responsible for earning and keeping our clients’ trust with our individual behaviour and the quality of our work. We care for our clients as people and organisations, all the time.

Contact us to see how we can help turn your business around within 90 days.

“ A Good Turnaround Practitioner is Not Cheap & A Cheap Turnaround Practitioner is Not Always Good. ”

Moe Nawaz

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NB: Moe Nawaz does not undertake work with companies that are involved in the gambling, tobacco or alcohol industries, or those operating other unethical activities that do not work in-line with his values.

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