The Wealth Generation Engine:
Unleashing the Power of Your Business
|Download this informative whitepaper|
In these tumultuous economic times, there are defining factors which separate successful businesses from those who struggle along. The power of alignment, customer-centric sales strategy, segment strategy and enterprise renewal are key to making your business a sustainable wealth generator. My Wealth Creation Engine© is a system which will help you incorporate these vital factors into your business strategy and practices. All businesses that are creating profits are using at least some of these essential factors. The most successful businesses are using all of them. As I’ve worked with clients around the world including FTSE 100 companies, I find that most of them fail to have all of the components they need to be truly successful in any market. Of the few that have all of these factors incorporated in their business model, it is even more rare to find businesses that have all of these elements properly aligned for growth. Alignment is the key to really unleashing the power of your business! The Wealth Creation Engine© was designed with all of this in mind. My 27 years of working with clients around the world led to me create a system which would allow any business to adopt and incorporate these powerful tools into their practices and strategy. Most importantly, the Wealth Creation Engine© ensures that the elements will be aligned and balanced with one another for the greatest impact. My Wealth Creation Engine© metaphor uses the powerful analogy of your company’s moving parts to an engine’s components to help you understand the necessity of alignment. An engine functions by transforming resources into usable power. For your business, this means taking the resources of talent, assets and techniques and transforming them into the useful products or services which your customers need and are happy to pay your asking price.
The Importance of Alignment
One of the difficulties of acquiring any new skill, whether it be riding a bike or playing golf, is that you have to learn several things at once. Ask any beginner, and they will tell you that it’s difficult having to learn several things at once. We all know this to be true. Because of this difficulty, many businesses make the mistake of adopting a piecemeal approach to improving their businesses. Some consultants will tell them, “I have a great system for closing sales.” Others will say, “I’ve got the easy way to reach more customers and to increase your sales volume.” Taking this route is only a shortcut to misalignment and disappointment. Would you teach someone to play golf by only teaching them how to use a driver? Would you show them how to drive the ball straight without teaching them how to chip or put? Such an approach would be doomed to fail. So why would any business leader expect different results from a non-aligned, fragmented approach. There’s a better way, and it’s called the Wealth Creation Engine©. The Wealth Creation Engine© has three fundamental components.
- The Strategic Sales System
- The Growth Turbocharger
- The Renovation Flywheel
The Strategic Sales System©
The Strategic Sales System©is a deep, customer-centric model for approaching sales. To implement this model, it is necessary to understand the needs and desires of your customer. This is not as easy as it would seem. Your customer is not simply the business or person to whom you are delivering goods or services. You customer is almost always one of a number of people in different roles. For example, in selling to a corporate customer, your customer could be they purchasing agent, the quality engineer, the vice president of marketing or a number of other people. All of those people have different needs and exert different levels of influence on the final buying decision. The Strategic Sales System© contains tried and true methods and tools for identifying who these customers are, their relative influence on the buying decision and how you can best reach them. Gaining this knowledge puts you in a position to differentiate your offerings to best meet the real needs of these customers. Knowledge is power, and the Strategic Sales System© delivers that knowledge.
The Growth Turbocharger©
The Growth Turbocharger©is the system that allows you to get the maximum return for the investment of your resources. It is applied to your business in two ways: Choosing the right customers and choosing the right products and/or services. Many businesses work so hard to sell to customers that they never even consider whether they have the right customers. Businesses with the wrong customers or the right customers and the wrong product or service offerings are doomed to put in a lot of work for poor returns. The Growth Turbocharger© ensures that you are selling the right things to the right customers. Combined with the tools from the Strategic Sales System©, businesses find that their bottom line profit growth goes from being linear to exponential.
The Renovation Flywheel©
The Renovation Flywheel© is the dynamic element that turns a business’s good year into its good decade. While all business has elements of cyclicality, most businesses fail to instil the practices and tools necessary to ensure positive, profitable growth during all parts of the business cycle. The tools and techniques which are part of my Renovation Flywheel© ensure that your business will be devoted to constant renewal so that your business isn’t subject to the whims of the marketplace. Instead, you will be constantly adapting and pressing forward.
What To Do Next
If you have been reading this page, then it is already clear that you’re a leader. Leaders stick out from the crowd, and for good reason. Download the absolutely free Full version of The Wealth Creation Engine for your business by clicking on the Red Button below. I hope you enjoy my Whitepaper once you have downloaded and read it, let me know what you think?
|Download this informative whitepaper|